Google Analytics
Web analytics service to track and report site traffic.
Google Analytics is a powerful web analytics platform that enables startups to track and analyze website and app performance, user behavior, and marketing campaigns. Its features, including real-time reporting, audience segmentation, and conversion tracking, provide deep insights into traffic sources and user journeys. Google Analytics’ integration with Google Ads and other tools enhances campaign optimization, while its free tier makes it accessible for early-stage businesses. For startups seeking data-driven decision-making, Google Analytics is a foundational tool for understanding customer interactions.